Juan is in the process of forming an opinion about someone when a friend, who is taking a psychology class, tells him to avoid making snap judgements and to carefully consider the evidence. The net result of this advice is that Juan feels more accountable for his opinions. The advice of Juan's friend should most likely decrease:

Question

Quizplus · Accepted Answer

The primacy effect refers to the tendency to weigh initial information more heavily than subsequent information. By advising Juan to carefully consider all evidence, his friend is encouraging him to avoid forming an opinion based solely on first impressions, thus decreasing the primacy effect.

Juan Is in the Process of Forming an Opinion About