Suppose that someone has just opened a new restaurant near your school and you have been convinced to walk around for three hours on a very hot day carrying a big, heavy sign advertising this restaurant. You would probably rate this activity as most enjoyable if someone paid you $1 to do it according to _.

Question

Quizplus · Accepted Answer

According to cognitive dissonance theory, if you are paid only $1, you might experience dissonance because the reward is insufficient to justify the effort. To reduce this dissonance, you might convince yourself that the activity was enjoyable.

Suppose That Someone Has Just Opened a New Restaurant near Your