Alison is at a workshop where a presenter is attempting to persuade people to make a rather risky but potentially profitable financial investment. After carefully considering the presenter's arguments, Alison finds this person's ideas sound and compelling and decides to invest. This example best demonstrates:

Question

Quizplus · Accepted Answer

The central route to persuasion involves being persuaded by the content of the message, which is what Alison experienced by finding the presenter's arguments sound and compelling.

Alison Is at a Workshop Where a Presenter Is Attempting