Normative social influence involves conforming in order to be accepted by others or to avoid social rejection, while people conforming to the behaviours or opinions of others because they believe that these others have accurate knowledge and know what is "right" involves social influence.

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Informational social influence occurs when individuals conform because they believe others have accurate information and know what is correct, as opposed to normative social influence, which is about acceptance and avoiding rejection.

Normative Social Influence Involves Conforming in Order to Be Accepted