The average attitude of generally like-minded people in a group becomes even more liberal over time in large part because several members of a group want to avoid the disapproval of other key group members. This tendency for attitudes to become more extreme is called group polarization, and in this case, it appears to have been produced by _.

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Normative social influence occurs when individuals conform to the expectations of a group to gain social approval or avoid disapproval, leading to more extreme attitudes in group polarization.

The Average Attitude of Generally Like-Minded People in a Group