Susan always takes the same route to work and drives by a particularly unusual apartment building each day on her way to and from work. Initially, she doesn't think much of the structure and actually has a mild dislike for it, but after several months of her commute, she has noticed that she is actually starting to like the apartment building and is considering trying to rent an apartment there. This change in Susan's feelings about the building best demonstrates:

Question

Quizplus · Accepted Answer

The mere exposure effect is a psychological phenomenon where people tend to develop a preference for things they are exposed to repeatedly. Susan's growing fondness for the apartment building after seeing it daily is an example of this effect.

Susan Always Takes the Same Route to Work and Drives