Suppose that someone has just opened a new night club and you freely choose to carry a big, obnoxious, heavy sign advertising this business around campus for three hours on a very hot day. According to , you would probably rate this activity as the most enjoyable (or the least boring) if someone paid you to do it.

Question

Quizplus · Accepted Answer

According to the cognitive dissonance theory, if you are paid only $1, you might experience dissonance because the reward is insufficient to justify the discomfort. To reduce dissonance, you might convince yourself that the task was enjoyable.

Suppose That Someone Has Just Opened a New Night Club