As a researcher you approach couples at an amusement park and ask them how much they are in love. Some couples you ask before they get on the roller coaster, and other couples you ask as they get off. You find that people report they are more in love after they get off the roller coaster. How can you explain this?

Question

Quizplus · Accepted Answer

The transfer of excitation theory suggests that arousal from one source can be misattributed to another source. In this case, the excitement from the roller coaster ride may be misattributed to feelings of love.

As a Researcher You Approach Couples at an Amusement Park