According to the sociocultural perspective, the rules that specify what is and is not acceptable behaviour for members of a group (such as what men and women should wear or how to act in different social situations) are called:

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Norms are the unwritten rules and expectations about how people should behave in a particular social group or culture. They guide acceptable behavior and help maintain order within the group.

According to the Sociocultural Perspective, the Rules That Specify What