In the Rhetoric, Plato wrote, “The character [ethos] of the speaker is a cause of persuasion when the speech is so uttered as to make him worthy of belief. ... His character [ethos] is the most potent of all the means to persuasion.”

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Aristotle, not Plato, wrote about ethos in the context of persuasion in his work "Rhetoric," emphasizing the importance of the speaker's character in convincing the audience.

In the Rhetoric, Plato Wrote, “The Character [Ethos] of the Speaker