Brehm’s Psychological Reactance Theory suggests that when you perceive a threat to your freedom to believe and behave as you wish, you may go out of your way to do the forbidden behavior or rebel against the prohibiting authority.

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Brehm's Psychological Reactance Theory posits that when individuals perceive their freedoms are being threatened or eliminated, they experience reactance, a motivational state aimed at restoring those freedoms, often leading them to engage in or desire the threatened behavior more intensely.

Brehm’s Psychological Reactance Theory Suggests That When You Perceive a Threat