According to the “Elaboration Likelihood Model of Persuasion,” persuasion may take a central or peripheral route depending on whether the audience

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The Elaboration Likelihood Model of Persuasion suggests that persuasion occurs through two different routes: central and peripheral. The central route is more likely when the audience is motivated to listen and able to think critically about the message. Conversely, the peripheral route is more likely when the audience is either not motivated to listen or not able to think critically. Therefore, all the options listed are factors that determine which route of persuasion may be taken.

According to the “Elaboration Likelihood Model of Persuasion,” Persuasion May