Deanna has been hired to visit the local shopping mall to conduct a survey about the upcoming political election. She needs to select respondents at the mall and ask them questions about their voting tendencies. Deanna decides to randomly select four stores in the mall and then approach each shopper in these stores and ask them to participate in the survey. Which of the following sampling techniques best describes Deanna's method?

Question

Quizplus · Accepted Answer

Deanna's method is an example of cluster sampling because she is selecting entire groups (in this case, stores) at random and then surveying everyone within those selected groups. This approach is often used when it's impractical or too costly to conduct a simple random sample of the entire population.

Deanna Has Been Hired to Visit the Local Shopping Mall