Apple is considering offering the new version of the iPad in color options other than black and white. Before deciding, Apple would like to survey potential iPad users on their preferences. Management feels that the gender of the person will affect their response. As a result, Apple would like to ensure the sample in composed of an equal number of male and female respondents. This is an example of cluster sampling.

Question

Quizplus · Accepted Answer

This is an example of stratified sampling, where the population is divided into subgroups (strata) based on gender, and samples are drawn from each subgroup to ensure representation of both male and female respondents.

Apple Is Considering Offering the New Version of the IPad