A Bank of America employee records the amount of time that customers spend using the ATM machine at her branch. This method of gathering data is known as-------- .
A)experiments
B)direct observation
C)focus groups
D)surveys

Question

Quizplus · Accepted Answer

Direct observation involves watching and recording behaviors or events as they naturally occur, without interference or manipulation by the observer. In this case, the Bank of America employee is observing and recording the time customers spend at the ATM, which fits the definition of direct observation.

A Bank of America Employee Records the Amount of Time