A marketing research employee randomly selects adults in a shopping mall and asks them what type of car that they drive. This is an example of using direct observation to collect data.

Question

Quizplus · Accepted Answer

Asking people what type of car they drive is an example of using a survey method to collect data, not direct observation. Direct observation would involve watching people's behavior or characteristics without asking them directly.

A Marketing Research Employee Randomly Selects Adults in a Shopping