A study of 200 English TV viewers by Haq (2007) found that commercials shown during prime time in the evening stimulated parts of the brain associated with attention, concentration and memory significantly more than the same commercials shown in the morning.
Correct Answer:
Verified
Q10: Ernest Dichter used Freudian psychoanalysis to analyze
Q11: Sexy images seem to influence how much
Q12: Neuromarketing involves measuring physiological changes in facial
Q13: An advantage to the focus group over
Q14: Negative appeals in advertising are especially effective
Q16: Research found that participants who were shown
Q17: One of the most direct ways of
Q18: Consumer psychology studies consumer behavior through surveys,
Q19: As reported by Elliot (2004), the results
Q20: There is lower recall with a sexy
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents