Research found that participants who were shown a happy video were willing to pay 300% more for a water bottle than those who viewed a sad video.

Question

Quizplus · Accepted Answer

Research has shown that emotions can influence spending behavior, but the specific figure of 300% more for a water bottle based on viewing a happy vs. a sad video is not supported by a specific study or general research findings. Emotional states can affect consumer behavior, but the exact impact varies and is not typically quantified in such precise terms across studies.

Research Found That Participants Who Were Shown a Happy Video