Banner advertising is more effective for high-involvement items than it is for low-involvement items.

Question

Quizplus · Accepted Answer

Banner advertising is typically more effective for low-involvement items because these purchases require less thought and research, making consumers more susceptible to impulse buys triggered by banner ads. High-involvement items usually require more detailed information and consideration, which banner ads cannot adequately provide.

Banner Advertising Is More Effective for High-Involvement Items Than It