To probe deeper motivations and uncover feelings not assessable by other techniques, some consumer psychologists recommend the use of .

Question

Quizplus · Accepted Answer

Projective techniques are used to uncover deeper motivations and feelings that are not easily accessible through other methods. These techniques involve asking participants to interpret or complete ambiguous stimuli, allowing researchers to gain insights into their subconscious or hidden aspects of their personality and motivations.

To Probe Deeper Motivations and Uncover Feelings Not Assessable by Other