A researcher uses a fixed format self report scale to assess peoples' feelings about an issue using a set of items that consist of pairs of adjectives. What type of scale is being used?
A) The Guttman scale
B) The Semantic Differential
C) The Acquiescent Response Scale
D) The Likert scale

Question

Quizplus · Accepted Answer

The Semantic Differential scale is used to assess people's attitudes or feelings about an issue using pairs of adjectives. This method allows for the measurement of the connotative meaning of objects, events, and concepts.

A Researcher Uses a Fixed Format Self Report Scale to Assess