The question "People like me" posed as a Likert scale item would likely be influenced by
A) uncooperative responding.
B) nay-saying.
C) reactivity.
D) scaling invalidity.

Question

Quizplus · Accepted Answer

"Reactivity" refers to the phenomenon where individuals alter their behavior or responses because they are aware they are being observed or evaluated. In the context of a Likert scale item such as "People like me," respondents might be influenced by their desire to present themselves in a favorable light, thus affecting the authenticity of their response.

The Question "People Like Me" Posed as a Likert Scale