When choosing a measure to use for a study, it is important to
A) choose only one operationalization of a conceptual variable.
B) choose a measure that minimizes reactivity and bias.
C) use only behavioral measures.
D) use only conceptual measures.

Question

Quizplus · Accepted Answer

Choosing a measure that minimizes reactivity and bias ensures that the data collected is as accurate and representative of the true phenomena as possible. Reactivity refers to the changes in an individual's behavior or responses due to the awareness of being observed, while bias can stem from the researcher or the measurement tool itself, skewing results. Therefore, minimizing these factors is crucial for the integrity of the study.

When Choosing a Measure to Use for a Study, It