A major goal of a supply chain relationship is to become a "preferred" customer or supplier.
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Q30: Alliance building is a complex undertaking and
Q31: A major reason why negotiations fail is
Q32: Contractual agreement has been described as the
Q33: Many companies rely excessively on leverage to
Q34: Generally, partnerships benefit the supplier by providing
Q36: Alliances are the building blocks of supply
Q37: Generally, partnerships benefit the customer by enhancing
Q38: Good supply chain relations begin with a
Q39: The alliance development process occurs in three
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