Product life cycle (PLC) is a marketing concept stating that products and services evolve through a life cycle including stages of introduction, growth, maturity and _________.
A) revision
B) decline
C) redesign
D) expansion

Question

Quizplus · Accepted Answer

The correct stage that completes the Product Life Cycle (PLC) is "decline," following the introduction, growth, and maturity stages. This stage is characterized by a decrease in sales and profits as the product starts to lose market appeal or becomes outdated due to new technologies or changing consumer preferences.

Product Life Cycle (PLC) Is a Marketing Concept Stating That