Fill in the Blank(s)
-__________products may be fashion or fad items that have a very short life cycle. Examples are the latest video game and high fashion clothing items. They have relatively high profit margins and very unpredictable, short-lived demand, so the firm must be very flexible in meeting customer needs.

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The Answer of Fill in the Blank(s)
-__________products may be fashion or fad items that have a very short life cycle. Examples are the latest video game and high fashion clothing items. They have relatively high profit margins and very unpredictable, short-lived demand, so the firm must be very flexible in meeting customer needs.