Michael Porter, professor at Harvard Business School and leading authority on competitive strategy and international competitiveness cites two strategies that should be considered when developing the overall business strategy: cost leadership and differentiation. Please explain these terms in the context of a business strategy.

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The Answer of Michael Porter, professor at Harvard Business School and leading authority on competitive strategy and international competitiveness cites two strategies that should be considered when developing the overall business strategy: cost leadership and differentiation. Please explain these terms in the context of a business strategy.

Michael Porter, Professor at Harvard Business School and Leading Authority