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A Manufacturing Company Wants to Organize a Meeting to Discuss

Question 17

Multiple Choice

A manufacturing company wants to organize a meeting to discuss the quality of their new product with various customers. The head of the marketing department is asked to tell all of the customers the time and place of the meeting. What method of communication should the employee use, and why?


A) Media-lean; it is used when the information is routine and noncontroversial.
B) Media-rich; it is used when the message is highly detailed and complicated.
C) Nonverbal; it creates powerful ideas with greater impact than words.
D) Verbal; it consists of symbols and a system of rules that is easy for people to understand.

Correct Answer:

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