During a parent-teacher conference, one of the teachers spoke at length about the dangers of driving under the influence of alcohol. She made multiple references to the fact that hundreds of teenagers lost their lives while driving drunk over the past five years. She also said that if parents don't keep their children in check, then their children could become one of those horrifying statistics. What principle of persuasion did the teacher use?

Question

Quizplus · Accepted Answer

The teacher used the principle of persuasion that people respond to fear messages, by highlighting the dangers and potential fatal consequences of driving under the influence of alcohol to motivate parents to take action.

During a Parent-Teacher Conference, One of the Teachers Spoke at Length