When assessing the creditworthiness of new entrepreneurs, lending institutions review the "Five C's". The general impression the entrepreneur makes on the potential lender or investor is known as:
A) capacity
B) capital
C) collateral
D) conditions
E) character

Question

Quizplus · Accepted Answer

Character refers to the general impression the entrepreneur makes on the lender, including their trustworthiness and reliability.

When Assessing the Creditworthiness of New Entrepreneurs, Lending Institutions Review