A preference for individuals that look, act, and think very much like ourselves is referred to as_________ .
A) complementarity
B) proximity
C) reinforcement
D) the similarity principle

Question

Quizplus · Accepted Answer

The similarity principle suggests that people tend to be attracted to and prefer the company of others who share similar interests, values, attitudes, and backgrounds. This principle is based on the idea that interacting with similar others is rewarding because it validates our own beliefs and attitudes, making communication and interaction smoother and more predictable.

A Preference for Individuals That Look, Act, and Think Very