When making up an audience-analysis questionnaire, you should use __________ questions to get at the strength oa respondent's attitudes or feelings.
A) scale
B) fixed-alternative
C) leading
D) open-ended
E) interview

Question

Quizplus · Accepted Answer

Scale questions are effective for measuring the strength of a respondent's attitudes or feelings because they allow respondents to rate their responses on a continuum, such as from strongly agree to strongly disagree.

When Making Up an Audience-Analysis Questionnaire, You Should Use __________