Audience members were unsure about the credibility oJim Gilchrist, founder othe Minuteman Project border patrol group, when he came to speak on campus. As he spoke, he built his credibility by using high-quality evidence and relating to the concerns ohis audience. After the speech, students agreed they would like to have him visit campus again for a roundtable discussion. According to your textbook, the credibility that Gilchrist produced by the end ohis speech is called _________ credibility.
A) steady
B) perceived
C) developed
D) ongoing
E) terminal

Question

Quizplus · Accepted Answer

Terminal credibility refers to the level of trustworthiness and expertise that a speaker has in the eyes of the audience by the end of the speech. In this scenario, Jim Gilchrist was able to build his credibility throughout his speech, leading to a positive perception by the end, which is why it's referred to as terminal credibility.

Audience Members Were Unsure About the Credibility OJim Gilchrist, Founder