According to your textbook, emotional appeal is
A) inappropriate in a persuasive speech on a question of policy.
B) often necessary when a speaker is trying to move an audience to action.
C) most effectively generated by using emotionally charged words.
D) unethical unless the emotional appeal is combined with causal reasoning.
E) seldom used by public speakers in support of honorable causes.

Question

Quizplus · Accepted Answer

Emotional appeal is often necessary when a speaker is trying to move an audience to action because it can help to engage the audience's feelings and make the message more compelling, thereby motivating them towards a specific action or change in attitude.

According to Your Textbook, Emotional Appeal Is