You work for an ad agency and you are working on the new commercial for the latest SUV to come out of Detroit. The SUV, named Truckasaurus, is a behemoth; it weighs four tons and its V14 engine gets 8 miles to the gallon on the highway. The auto company claims it is so large that it can carry a fully armed platoon of marines in comfort. You like the SUV combat angle, and think it would appeal to today's suburban professionals looking for a way to show off at the office and while taking the kids to soccer practice. You decide that the best commercial would be one that shows Truckasaurus in some sort of urban combat environment. You quickly decide that the best environment is the highway system around Los Angeles.
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