Cookie Surprise! Is a National Company That Markets Cookie "Bouquets

Cookie Surprise! is a national company that markets cookie "bouquets" as an alternative to traditional floral bouquets for festive occasions such as birthdays or baby or wedding showers. Cookie Surprise! sells its system to small bakery owners who then, in addition to selling their normal bakery wares, also offer cookie bouquets. Under the contractual arrangement, Cookie Surprise! supplies the necessary specialty equipment for making and decorating the cookie bouquets, provides periodic instructions for making new bouquet designs, and offers marketing and advertising tips to the bakeries. The system is popular with local bakeries because it is set up so that Cookie Surprise!'s involvement in the relationship is never apparent to the end consumer and in fact, the end consumer is likely to think that the cookie bouquets originate with and are unique to the local bakery with which they are dealing. In return, the bakeries agree to adhere to certain quality standards, to avoid making any bouquets of a lewd or risqué character, and to pay a flat monthly fee of $50 for a minimum of one year, plus a royalty fee based on cookie bouquets sold.