GGG has set up a geographic distribution system to promote its products and also to make sure that intrabrand pricing competition is as limited as possible. Will courts uphold such agreements?

Question

Quizplus · Accepted Answer

Territorial limitations are generally reviewed under the rule of reason in antitrust law, meaning that they are evaluated based on their actual impact on competition. If these limitations can be justified as promoting competition or having pro-competitive effects, they are likely to be upheld by courts.

GGG Has Set Up a Geographic Distribution System to Promote