A new type of health-care insurance is being introduced that gives a reduction in premiums if an individual stops smoking, loses weight, or engages in some type of health promotion. When the individual first reads the policy and is in the process of considering a change in behavior, which stage of Lewin's change model is in process?

Question

Quizplus · Accepted Answer

Unfreezing is the first stage in Lewin's change model, where individuals become aware of the need for change, in this case, motivated by the potential for reduced insurance premiums through healthier behaviors.

A New Type of Health-Care Insurance Is Being Introduced That