European and Japanese Consumers Appreciate Hard-Hitting 'Lowest Common Denominator' Advertising
European and Japanese consumers appreciate hard-hitting 'lowest common denominator' advertising approaches used in the US.
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Q39: In some developing nations such as those
Q40: Religious differences rarely affect international marketing strategies.
Q41: Modern management styles tend to be profit-oriented
Q42: Media availability and popularity varies little among
Q43: Many governments worldwide regulate advertising to protect
Q45: In rural parts of developing markets, 'haggling'
Q46: The sheer size of Asia makes distribution
Q47: As international firms penetrate Eastern European markets,
Q48: Sales promotions are legally restricted in most
Q49: Managers have two main options in adapting
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