International firms opt for localization strategies in all of the following situations except:
A) When modernization and westernization tendencies diffuse quickly through national markets
B) There is considerable mistrust or dislike of foreigners
C) Insider contacts are essential for marketplace effectiveness
D) Governments seek to protect national cultures from international influences.

Question

Quizplus · Accepted Answer

Localization strategies are typically adopted to adapt products and marketing to local cultures, regulations, and preferences. When modernization and westernization tendencies diffuse quickly, it often means that local markets are becoming more open to global products and cultures, potentially reducing the need for localization to cater to local tastes and preferences.

International Firms Opt for Localization Strategies in All of the Following