Multinational strategies involve all of the following except:
A) Identifying commonalities among customer groups across markets
B) Adapting products and services to local tastes
C) Ensuring that advertising and promotional strategies fit local circumstances
D) Pricing policies fit the purchasing power profiles of targeted customers

Question

Quizplus · Accepted Answer

Multinational strategies involve adapting products, services, and marketing approaches to local markets, which includes B) adapting products and services to local tastes, C) ensuring that advertising and promotional strategies fit local circumstances, and D) adjusting pricing policies to match the purchasing power of targeted customers. A) Identifying commonalities among customer groups across markets is more aligned with global strategies that emphasize standardization across markets rather than adaptation.

Multinational Strategies Involve All of the Following Except