All of the following statements about product adaptations are true except:
A) Metric units are used throughout most world markets
B) Label changes are often necessary to conform to national legal requirements
C) Package changes may involve larger or smaller sizings
D) Brand name adaptations are always advisable
E) All are true statements

Question

Quizplus · Accepted Answer

Brand name adaptations are not always advisable. While they may be necessary in some cases to avoid cultural misunderstandings or to conform to local market preferences, it is not a universal rule that brand names must always be adapted. Other factors such as the strength of the brand's international recognition and the cost of rebranding also play significant roles in this decision.

All of the Following Statements About Product Adaptations Are True