The cross-border marketing of furniture, consumer durables and prepared foods is based on psychographic/lifestyle similarities among consumers
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Q9: International sophisticates, semi-sophisticates and provincial consumers are
Q10: Auto styling, performance, reliability and economy are
Q11: The globalization movement has resulted in many
Q12: Globalizing the international strategy entails firms continuing
Q13: The extension of Lego, Nintendo and other
Q15: When international competition is intense, firms are
Q16: Similarities among countries promote trade and the
Q17: Manufacturers of prepared foods, sport equipment producers
Q18: The globalization movement has resulted in many
Q19: Global approaches to branding complicate marketing tasks
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