Similarities among countries promote trade and the exchanges of technologies
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Q11: The globalization movement has resulted in many
Q12: Globalizing the international strategy entails firms continuing
Q13: The extension of Lego, Nintendo and other
Q14: The cross-border marketing of furniture, consumer durables
Q15: When international competition is intense, firms are
Q17: Manufacturers of prepared foods, sport equipment producers
Q18: The globalization movement has resulted in many
Q19: Global approaches to branding complicate marketing tasks
Q20: Language similarities among countries do not promote
Q21: A disadvantage of global branding is that
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