Similarities in political structures, shared histories and economic development levels have encouraged firms to regard Western Europe in single market terms
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Q1: International sophisticates, semi-sophisticates and provincial consumers are
Q2: Where international competition among rival firms is
Q3: Internationalizing the core strategy consists of integrating
Q4: The formulation of global and multi-country marketing
Q5: Recognizing core businesses is not a prerequisite
Q7: Core businesses tend to be those that
Q8: Age, occupation, income and gender are major
Q9: International sophisticates, semi-sophisticates and provincial consumers are
Q10: Auto styling, performance, reliability and economy are
Q11: The globalization movement has resulted in many
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