Q32: GE Capital Services and Hewlett Packard Jet
Q33: Creating brand personalities involves associating human-type characteristics
Q34: 'Intel inside' and Nutrasweet are good examples
Q35: Global brands often involve building trust and
Q36: Global brand portfolios can be built through
Q38: Corporate (organizational) brands use company reputations as
Q39: Western European brands have been built solely
Q40: Global approaches to branding simplify marketing tasks
Q41: Geographically-based competitive strategies focus on specific regions
Q42: Though today's marketplace is global, there are
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