Global brands can be easily established through mass media advertising
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Q26: Global brands can be easily created and
Q27: An advantage of global branding is that
Q28: Global brand portfolios are collections of brands
Q29: The best global brands in today's world
Q30: Silver bullet brands are usually the star
Q32: GE Capital Services and Hewlett Packard Jet
Q33: Creating brand personalities involves associating human-type characteristics
Q34: 'Intel inside' and Nutrasweet are good examples
Q35: Global brands often involve building trust and
Q36: Global brand portfolios can be built through
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