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Which of the Following Is False Concerning the Transfer of Personal

Question 104

Multiple Choice

Which of the following is false concerning the transfer of personal selling and sales force management practices into foreign markets:


A) They are prone to adaptation when subsidiary products require long distribution channels and much customizing
B) They are more likely to be standardized when subsidiary products are uniform worldwide, when distribution channels are short and personal selling is the key promotional medium
C) Head offices interfere little with strategic decisions concerning sales goals and what type of sales force to use (own sales force versus independent sales forces)
D) Subsidiary offices determine sales presentation content and administrative reporting procedures

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