Greenfield investments allow firms to develop markets at their own pace, secure proprietary technologies and introduce their own brands and corporate cultures

Question

Quizplus · Accepted Answer

Greenfield investments involve a parent company building its operations in a foreign country from the ground up, allowing it full control over the pace of market development, the security of its technologies, and the introduction of its brand and corporate culture.

Greenfield Investments Allow Firms to Develop Markets at Their Own