An international company is contemplating entry into an intensely competitive mature market where leading firms dominate distribution. An appropriate market entry strategy would be:
A) A greenfield investment
B) Exporting into the market
C) An acquisition
D) A contractual agreement

Question

Quizplus · Accepted Answer

An acquisition is an appropriate strategy in this scenario because it allows the company to quickly gain market share and access established distribution networks, which is crucial in a mature market dominated by leading firms.

An International Company Is Contemplating Entry into an Intensely Competitive